What is CTRL?+
An Arabic dashboard that brings your Meta ads and Shopify numbers in real time, with a decision center to improve results and decide faster.
How do I connect Meta?+
Through the official Meta Marketing API — create a System User in Business Settings, generate a token with ads_read and read_insights, and paste it. A step-by-step guide is shown after signup.
Is my data safe?+
Yes. Scopes are read-only, we never touch your password, and every account is fully isolated from others.
Does it support Wuilt stores?+
Yes — a dedicated multi-store Wuilt workspace for orders, reporting, Zoho templates and shipping, with order, cancellation, add-to-cart and abandoned-cart webhooks.
How does WhatsApp confirmation work?+
Two ways: link by scanning a QR (WAHA) or via the official WhatsApp Cloud API from Meta — pick what suits you on the store card. Every new order asks the customer to reply 1 or 2, and the reply tags the order instantly and notifies you.
Is my data isolated per store?+
Completely — every account and every store is fully separated. No data is ever shared between customers.
What is Confirmed ROAS?+
It is your Meta ad spend divided by orders that were actually confirmed (not pixel numbers that also count cancellations). And when an order confirms we send a Purchase event to your pixel (CAPI), so it learns on real money — cleaner targeting, less RTO.
Does it help with shipping and collection?+
Yes — open any eligible Wuilt order and send it directly to Bosta to create a shipment and tracking number, then follow shipped, delivered and returned states plus cash reconciliation.
How does the delivery score work?+
This subscriber-only tool shows the score, saved customer name and available Bosta history. Monthly limits are 50 on Startup, 500 on Pro and 3,000 on Ultra. Raw phone numbers are not stored.
Does it understand my customers?+
Yes — customers are auto-segmented: VIP, repeat, new, dormant and risky (frequent cancelers). You can send a win-back message with a coupon to dormant customers in one click to bring them back.
Can I work with a team?+
Yes — create staff accounts with granular permissions (who can confirm, who sees reports, who manages stores), plus a performance report showing who confirmed most and fastest, and an activity log of every change.
Will anything slip through?+
No — you are alerted to new orders as they arrive, stuck orders are flagged (confirmed-but-unshipped, or awaiting reply for days), and every order has a full timeline from arrival to delivery.
Are there advanced analytics?+
Yes — governorate performance (where you sell most), order dayparting (peak hours to time your ad budget, Ramadan-aware), and period-over-period comparison in percentages. You can also install CTRL on your phone as an app (PWA).
Does it calculate real profit?+
Yes — the P&L page computes: collected cash − shipping − Meta ad spend − cost of goods = your real net profit. It also alerts you to losing campaigns eating your budget.
Are customer messages well-timed?+
Yes — we only send during appropriate hours (no late-night pings), in Arabic or English per customer, and we remind customers to repurchase after a while with a coupon.
Can I customize customer emails?+
Yes — every store can use its own Zoho mailbox and editable templates for order placed, cancellation, add-to-cart and abandoned-cart events, with test sending and delivery history.
Does it protect me from fraud?+
Yes — we flag numbers that order too often too fast, check if the number exists on WhatsApp, and for risky orders we request prepayment instead of blind shipping — cutting returns and losses.
Does it help me grow?+
Yes — sales forecasting, customer cohort analysis (who reorders), audience-saturation detection with budget reallocation tips, plus automatic upsell and referral messages after confirmation.
Does it improve Meta signals?+
Yes — we send a Purchase event to your pixel on confirmation or actual delivery (CAPI), interactive buttons instead of 1/2 replies, and export your confirmed-customer lists for stronger Lookalike Audiences.
Loyalty and operational safety?+
Yes — loyalty points and tiers (bronze/silver/gold) for your customers, alerts if your webhook or gateway goes down, and automatic daily or weekly email reports.
Can I track multiple accounts?+
Yes, depending on your plan — from 1 up to 5 accounts, all in one dashboard with quick switching.
How do I pay?+
Pay online by card through Paymob, or keep using InstaPay and supported wallets.
Can I cancel or change my plan?+
Yes, change your plan anytime from the subscription page with no commitment.
What does the free trial include?+
7 full days with every feature, no card. After the trial, pick the plan that fits.
Are there agency plans?+
Yes — the Agency plan gives you one dashboard to manage all clients, up to 15 accounts and 15 stores, 10,000 messages, and white-label branding. Enterprise is custom-priced to fit your needs.
What does the dashboard look like?+
A world-class dark SaaS dashboard — the same unified design across every page: live day-by-day charts, a circular performance score, crisp easy-to-read numbers, and a fully smooth mobile experience.
How do I enable WhatsApp confirmation?+
A complete built-in step-by-step guide (server + Docker + QR scan) with copy-paste commands — the connection registers itself automatically with no complex manual setup.
How do I pay for my subscription?+
Online by card or wallet via Paymob with instant automatic activation — or InstaPay transfer with quick manual confirmation. Every plan clearly lists exactly which features it unlocks.
What are beta features?+
We ship new features continuously with a beta 🧪 badge — they reach you the moment they go live, then settle into plans permanently once stable.
Does it work in Arabic and English?+
Yes, a fully Arabic RTL interface with one-click switch to English.
CTRL